Just as Rebecca anticipated, Baby Angel was a hit. Instead of pastel jumpsuits being exchanged for fake exclamations of ‘wow thanks, you can never have too many of these! No really, we’ll surely use all 43 of them before he moves up to the next size…’ people could jump online and order a divine meal – think lasagne and apple crumble with fresh cream – and rest assured that even if the new parents weren’t sleeping, they at least had a full stomach.
What Rebecca hadn’t anticipated was the many calls from people asking if baby mamas and papas were her only clientele. Would she consider delivering a hamper to a friend who was going through a rough time with an illness? Would she prepare a meal on behalf of an employer wishing to express condolences to a colleague who’d lost a loved one? And what about birthdays? Or anniversaries? The response to the concept of a truly nurturing gift was immense.
Like Rebecca, everyone understood the healing power of food. As Baby Angel expanded into not-just-baby territory, Rebecca started to get emails from people wanting to send care to their loved ones around the world. Did she know of anyone doing something similar in Australia? Or the UK? Or the States? With the international interest in Baby Angel, Rebecca began to research branching out but was soon overwhelmed by the daunting task of going global. That is until one day, while wading through logistics and risk assessments, she received a tweet from a prominent USA businessman. It said, ‘lets talk food.’ A quick Google search revealed Zalmi Duchman to be the kind of guy whose own business shows up on Forbes’ Top 20 lists.
Zalmi, a strong believer in nurturing loved ones with food, had discovered Baby Angel on twitter and was keen to partner with Rebecca to establish something similar in the States. As CEO of The Fresh Diet, a company with commercial kitchens across the USA and Canada, he was perfectly placed to help turn her Stateside dream into a reality. A few Skype chats later, Rebecca was boarding a plane for New York. So that’s the story of how Baby Angel winged its way to America and became Angel Delivery. It sounds like a fairy tale because it is one. It was a labour of love that struck a chord with people all around the world.
Gone are the days where our most important people are close by. Our loved ones are now all over the globe but connections are still strong. We’re privy to the daily ups and downs of the people we love through new means. We learn of the joys, struggles and tragedies of our close friends, family and acquaintances through phone calls, video calls, emails and status updates. So with all of this virtual communication, do we still need the tangible? The answer of course is yes, we do. And nothing is more tangible, more supportive or more thoughtful than a gift of food delivered to your door in a time of need.