The Art of Gift Cards: Our Guide to Finding the Words

Finding the words to write on a gift card to your loved ones can be tricky, especially during challenging times. We often get cries for help from our lovely customers, asking for advice on what to write on the gift card to go with their Angel Delivery. 

With this in mind, we’ve popped together a quick guide with some tips on how to write the perfect gift card, making those few short words truly count.

Keep It Short and Simple

Here at Angel Delivery, we see hundreds of gift card messages every week, heading around the country with our Care Packages. Our number one piece of advice is: keep it simple! A few carefully chosen words can perfectly capture the emotion you want to convey, without being gushy and overwhelming for the recipient.

A nice example: Sally, You are forever in our thoughts and hearts. Sending love, John and Amber

Make it Personal

It’s important your message is meaningful and that it doesn’t sound too cliché. We love to connect with the recipient by mentioning a personal quirk about them, something they are interested in, or acknowledge the situation they are in. 

If you’re writing a condolence card, adding in a brief memory about their loved one can be a nice personal touch. Even adding their name into the message can help the card feel like it was written by you and not a computer. It will also show the effort you have made and reinforce your bond with them. 

A nice example: Sarah, We’re so sad to hear your darling Mum has gone to heaven. We’ll always remember visiting over Easter weekend, and how welcome your Mum made us feel. All our love, The Jones Family

Set the Tone

Setting the tone of the message will convey the mood. This will be different for the various types of gift card messages - if you are congratulating a friend on their new baby, your message will be light-hearted and loving. However, if you are writing a get-well card, the tone might be more motivating, and supportive. 

When a loved one is going through a hard time, try not to dwell on the negative too much. While it’s important to acknowledge the situation, chances are they won’t want to read a long message summarising how dire things are for them right now. Of course you want to be appropriate, but try to keep things positive and caring where you can.

A nice example (with a light-hearted tone): Welcome to the world baby! Here are some goodies for your mum and dad while they are looking after you over the next few weeks. We can’t wait to meet you soon. Love, Sarah and Tim

Acknowledge Emotions

Tell them how you are feeling, whether that be sympathy, pride, or happiness for them. This will help them feel seen, and less alone. 

For sympathy cards, you know you can’t take their pain away. But highlighting you are thinking of them and expressing your love for them is important and shows you are there for them. 

For example: Just a little something to say that we are thinking of you and your whanau at this sad time. No words can express our condolences, so we wanted to do this little gesture to support you and your family. Take care, From your team at work

Connect the Card with the Gift

This is a great way to note your intention of the gift. For example, if you are congratulating them on their new baby, you could mention the gift is there to ease stress or lighten the load with a newborn at home. 

A nice example: We thought this Care Package might be more helpful than flowers during the newborn fog!

And last but not least - Don’t forget to sign-off with your own name/s - who the gift is from. You’d be surprised how many calls we get from recipients asking who sent them this amazing gift!

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